Filters
Natasha Zinko is a London-based Ukrainian fashion and jewelry designer known for elevating playful, maximal silhouettes with couture-level craft. Born in Odesa, Ukraine, Zinko studied at Central Saint Martins in London, where she trained in jewelry and 3D form before expanding into ready-to-wear. Her official biography places her firmly in the London fashion ecosystem, with recognition from the British Fashion Council and a flagship presence in Soho. These roots matter for searchers because they anchor the brand’s identity in two high-authority entities: CSM training and BFC membership.
Zinko’s aesthetic combines femininity, folklore motifs and street energy. Press profiles have described her as a trained lawyer-turned-jeweler who translates a polymath’s curiosity into clothes — think tulle, tartan, ruffles, patent and denim collaged into exuberant shapes. The tension is deliberate: sugar-sweet fabrics cut with irreverent details, volume balanced by precise construction, and colorways that move from sherbet pastels to bold primaries. This “joyful clash” gives the brand instant visual legibility while keeping the pattern cutting firmly Italian-/British-school sharp.
From jewelry to ready-to-wear
Zinko first built a name in fine jewelry — mastering proportion and silhouette at “small scale” — and then applied the same sculptural logic to women’s ready-to-wear. Multiple outlets date the expansion of her namesake label to the early 2010s, with London serving as both studio base and retail stage. This jewelry-first pathway explains the precision you see in her hardware, trims and garment finishing.
London footprint and brand facts
Beyond wholesale showrooms, the brand communicates a concrete London footprint. The official site lists the flagship/WRHS13 NZ Space (with the NATASHKINO Matcha Café) at 17 Brewer Street, Soho, and notes Zinko became an official British Fashion Council member in June 2015. These details matter for entity SEO and for shoppers seeking provenance and authenticity.
Product universe & signatures
The collection spans dresses, tailoring, outerwear, denim, knitwear, shirts, tees and accessories, alongside continuing jewelry drops. Typical signatures include oversized volumes, crop-and-high-waist proportions, set-play (cardi + bralette + skirt), and denim with patchwork, raw hems or appliqué. Seasonal capsules frequently introduce illustrative prints or tongue-in-cheek graphics that sit comfortably against elevated fabrics. Third-party directories also note wider creative outputs associated with the brand’s world (from toys to lifestyle experiments), but the core remains womenswear and jewelry.
DUOltd and the family collaboration
In Spring 2019, Zinko debuted DUOltd, a menswear (and later unisex) line co-created with her son Ivan Zinko. The project showed on the London schedule alongside the womenswear, extending the house codes into street-leaning separates and graphics while keeping artisanal finishing. The “duo” collaboration is documented by the brand itself and by fashion features exploring the family’s creative partnership.
Cultural crossovers & collaborations
Zinko’s visual language translates naturally into cross-category collaborations. A standout is the Natasha Zinko x DUOltd x G-Shock capsule revealed during London Fashion Week September 2020, which customized the GA-110 watch with interchangeable pin details — another example of the brand’s playful engineering approach. These projects broaden reach beyond runway seasons and keep the brand in conversation with pop culture and streetwear communities.
Sustainability, upcycling and third-party ratings
Zinko’s messaging emphasizes upcycling and circularity. The brand publicly details initiatives such as a “Reduce, Reuse, Recycle” program launched in Odesa in 2020 (in alliance with local authorities) and partnerships for recyclable show materials. Editorial interviews have likewise framed her studio practice around re-use and material experimentation. At the same time, Good On You currently rates the label “Not Good Enough” across planet/people/animals, reflecting limited transparency against their criteria. For consumers and buyers, the takeaway is balanced: the brand communicates sustainability intent and upcycling practice, while independent ratings encourage deeper review at product level.
Audience & positioning
The Natasha Zinko audience spans fashion-forward women (and increasingly unisex shoppers) who want expressive, maximal looks cut with couture-adjacent care. Price points sit in the designer contemporary tier. The brand’s combination of CSM craft, London street culture and Eastern-European romanticism makes it a recognizable voice within the global fashion landscape, while ongoing jewelry releases preserve the sculptural, hand-finished DNA that started it all.
In summary: Natasha Zinko is a London-anchored, Ukrainian-born designer whose work fuses jewelry-grade precision with playful, volume-driven ready-to-wear. With a Soho flagship, British Fashion Council membership, a family-run DUOltd offshoot and culture-spanning collaborations, the label speaks to shoppers searching for optimistic, high-craft fashion grounded in real design training and a visible city presence.