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Named after the free‑spirited beach village of Anjuna in Goa, Anjuna is an Italian luxury swimwear and resortwear label that channels a bohemian sensibility. Founded in 2014 by designer Emanuela Corvo, the brand quickly gained acclaim for its romantic cover‑ups, crochet detailing and tasselled embellishments. Corvo, who has a background in design and a passion for travel, sought to capture the carefree mood of beach life while honoring Italian craftsmanship. The result is a collection that feels both vacation‑ready and timelessly elegant.
Anjuna’s product range includes bikinis, one‑piece swimsuits, kaftans, tunics, maxi dresses and beach accessories. Each piece is designed with intricate touches: expect hand‑stitched crochet panels, delicate embroidery and artisanal macramé. Fabrics are often lightweight and airy, such as soft cotton, linen and high‑quality nylon, ensuring comfort in warm climates. Anjuna’s prints draw inspiration from global cultures, featuring florals, paisleys and geometric patterns reminiscent of Indian textiles and Mediterranean mosaics. Colors range from sun‑bleached pastels to rich jewel tones, allowing customers to express their personal style.
A standout aspect of Anjuna is its commitment to handcrafted detail. Many garments feature crochet embroidery and tassels that require hours of skilled labor. This artisanal approach sets the brand apart from mass‑produced swimwear lines. Because the embellishments are hand‑applied, no two pieces are exactly alike. The result is a product that feels personal and special — a treasure you can wear to a beach wedding or a poolside soirée.
The brand’s bohemian spirit appeals to free‑spirited travelers and fashionistas alike. Anjuna’s designs are often spotted on influencers and celebrities; fans include Chiara Ferragni and Olivia Palermo, who have been photographed in the label’s flowing kaftans and romantic bikinis. This exposure has helped the brand build a loyal following among women seeking swimwear that stands out with individuality and artistry.
Anjuna’s target audience is a sophisticated woman who values both style and craftsmanship. She may be a globe‑trotter, an art lover, or simply someone who appreciates the finer details of fashion. She wants her vacation wardrobe to reflect her personality, whether lounging on a yacht or exploring a coastal town. Anjuna caters to a range of body types, offering adjustable straps, removable pads and various cuts to ensure a flattering fit. The brand’s pieces transition easily from beach to bar — a kaftan worn over a bikini can double as a cocktail dress when paired with sandals and jewelry.
In terms of market positioning, Anjuna sits in the premium resortwear segment. Prices reflect the meticulous handwork and high‑quality materials used, but customers receive garments that can last for many vacations. The brand is stocked in luxury boutiques, online retailers and resort shops, allowing travelers to discover it around the world. Anjuna’s website and social channels showcase lookbooks shot in exotic locations, reinforcing its wanderlust appeal.
Unique selling points include:
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Handcrafted embellishments like crochet and tassels.
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Bohemian prints inspired by global cultures.
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Versatile pieces that transition from beachwear to eveningwear.
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Celebrity endorsements and influencer visibility.
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Commitment to Italian craftsmanship, ensuring quality and fit.
Anjuna’s story also includes notable achievements. Since its launch, the brand has been featured in magazines such as Vogue and Elle, and has collaborated with high‑end retailers for exclusive capsule collections. The label often participates in resortwear fashion weeks and showrooms, where buyers seek unique pieces for discerning customers. While Anjuna remains relatively niche compared to mass‑market swimwear giants, its cult following continues to grow as travelers seek distinctive alternatives.
For those exploring Anjuna on plus0concept.com, consider pieces like the crochet‑trimmed bikini or embroidered kaftan. Pair a patterned swimsuit with a lightweight kimono and layered necklaces for a festival‑ready look. Alternatively, style a tasseled kaftan with metallic sandals and a wide‑brimmed hat for poolside glamour. Don’t be afraid to mix prints — Anjuna’s cohesive color palette allows for creative pairing.
Conclusion:
Anjuna embodies the spirit of wanderlust and artisanal beauty. By blending Italian craftsmanship with global inspirations, the brand offers resortwear that feels luxurious, personal and effortlessly chic. Whether you’re sunbathing on an island or hosting a beachside dinner, Anjuna’s swim and resort pieces invite you to embrace your bohemian side. Discover the collection on plus0concept.com and add a dose of romance and adventure to your wardrobe.