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Des Phemmes is a contemporary Italian womenswear brand launched in 2019 by designer Salvo Rizza. Its name — a playful twist on the French word femmes — translates to “about women,” underscoring the label’s dedication to celebrating femininity. Rizza, who studied at Istituto Marangoni and worked for fashion houses like Giambattista Valli, established Des Phemmes to express his love for the women who have shaped his life and to offer clothing that merges couture craftsmanship with modern living.
Des Phemmes quickly garnered attention for its timeless femininity. The brand’s identity revolves around craftsmanship, vibrant colors and meticulous embellishment. In an article highlighting finalists of Vogue Italia and Altaroma’s scouting project “Who Is On Next? 2020,” Des Phemmes was noted for surpassing fast trends through iconic, effortless style. The woman who wears Des Phemmes is described as cultured, intellectual, determined and multifaceted. She rejects stereotypes, choosing garments that allow her to move freely and express herself.
Rizza’s design process involves merging simple silhouettes with opulent surface decoration. Many pieces feature intricate embroidery, hand‑applied crystals, sequins and beadwork, some of which take up to three days to complete. The designer encourages customers to wear and live in these garments rather than treating them as museum pieces. Dresses, blouses, jackets and shorts start with clean shapes — a man’s shirt, a mini skirt or a T‑shirt — and are transformed with lavish embellishments. Rizza describes this interplay as “simple shapes with surfaces of artistry.”
Des Phemmes’ product range includes party dresses, tops, skirts, trousers and outerwear. Colors are often bold: hot pinks, electric blues and sunshine yellows appear alongside classic black and white. Fabrics range from silk and velvet to denim and cotton, while embellishments include sequins, crystals, feathers and tie‑dye. The brand frequently experiments with tie‑dye techniques, creating unique patterns for each piece. The result is a collection that feels luxurious yet youthful, blending couture inspiration with playful energy.
The target audience comprises modern women who appreciate statement pieces and artisanal detail. These customers may attend galas, parties or simply enjoy dressing up for everyday occasions. The brand also appeals to stylists and celebrities; singer Dua Lipa has worn Des Phemmes, and the label counts influencer Chiara Ferragni among its fans. As a finalist in the “Who Is On Next? 2020” competition, Des Phemmes gained recognition within the fashion industry, validating Rizza’s vision.
Unique selling points include:
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Meticulous embellishment: Hand‑applied crystals and embroidery taking up to three days per garment.
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Simple yet transformed shapes: Classic silhouettes enhanced with bold decoration.
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Vibrant colors and unique tie‑dye: Eye‑catching hues and one‑of‑a‑kind patterns.
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Wearability: Rizza encourages customers to live in the clothes rather than treat them as delicate art.
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Tribute to women: The name Des Phemmes reflects the brand’s celebration of women and the influence of those who inspire Rizza.
Des Phemmes produces its garments in Italy, ensuring high standards of craftsmanship. The brand works closely with artisans to create embellishments and partners with embroidery ateliers. Because pieces are often hand‑dyed or hand‑sewn, production runs are limited, adding to the exclusivity. The pricing reflects the intensive labor and luxurious materials used.
Beyond clothing, Des Phemmes promotes a philosophy of fearless self‑expression. Rizza encourages customers to wear their sequined skirts to the grocery store if they wish. The brand’s Instagram feed features women dancing, laughing and celebrating life in its garments. During the COVID‑19 pandemic, Rizza launched his first collection at a time when the world was shutting down. Despite zero initial orders, he persevered, eventually securing partnerships with retailers like Moda Operandi. His resilience reflects the brand’s message: fashion should be joyful and unapologetic.
Conclusion:
Des Phemmes is a love letter to women, created by Salvo Rizza in 2019. By combining couture‑grade embellishments with simple shapes and vibrant colors, the brand offers clothing that feels both luxurious and wearable. Its celebration of individuality and resilience resonates with modern women who want to stand out and live boldly. Discover Des Phemmes on plus0concept.com to add joy, sparkle and empowerment to your wardrobe.